The customer relationship managemant (CRM) the basic against the investigation against a gain and loss and an introduction plan and an effect

• 영문명: The customer relationship managemant (CRM) the basic against the investigation against a gain and loss and an introduction plan and an effect
• 발행기관: 한국전자상거래학회
• 저자명: Lee Young-min
• 간행물 정보: 『전자상거래학회지』제7권 4호, 153~181쪽, 전체 29쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2006.12.01

국문 초록

  본 논문은 고객관계 관리에 대한 기본적인 이해와 도입입방안 및 효과에 대해 간략하게 알아보며, 기존의 논문과 CRM에 관련된 문헌 및 국내 연구 기관의 통계 및 자료를 분석하는 문현 연구 방법에 중점을 두었다.

영문 초록

  The dissertation which it sees the basic against the customer relationship civil official against the inside and an effect gain and loss and introduction cube was simple and it examined, and analyzes the statistics and a data of dissertation of existing and the literature which relates in the CRM and the domestic research facility it put an importance in the present research method which bites.

목차

ABSTRACT
Ⅰ. Research background and objective
Ⅱ. Introduction strategy of CRM
Ⅲ. CRM successful element
Ⅳ. The view and introduction effect against the CRM
Ⅴ. Conclusion
Reference
개요

키워드

CRM(고객관계관리) e-CRM(전지적고객관계관리)