B2C 공동구매시 소비자의 구매의도에 영향을 미치는 요인에 관한 연구

• 영문명: A Study on Factors Related to Purchase Intention in B2C Cooperative Buying
• 발행기관: 한국산업경영시스템학회
• 저자명: 김선욱 박성준
• 간행물 정보: 『한국산업경영시스템학회 학술대회』2005년 추계학술대회 논문집, 154~159쪽, 전체 6쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2005.10.01

영문 초록

  The main purpose of this study is to identify the factors that affect purchase intention in B2C cooperative buying. The purchase intention is described in terms of participation frequency and total sum of purchasing on cooperative buying.
  It is very interesting that the influencing factors are not identical when two dependent variables. participation frequency and total sum of purchasing, are used. Residential area, sex, and product variability were selected as key influencing factors for the former case. On the other hand, residential area, price, and product quality were selected as key influencing factors for the latter case. Finally, it is worth while to stress that online community, one of the factors considered, will be a key factor as market of cooperative buying is getting bigger.

목차

Abstract
1. 서론
2. 연구변수 및 가설설정
3. 결과분석
4. 결론
참고문헌

키워드

B2C Cooperative buying Purchase intention Online community