ASP를 이용한 광고주 주도형의 모바일 광고 시스템에 관한 연구

• 영문명: A study of the advertiser driven mobile advertising system by using ASP
• 발행기관: 한국전자상거래학회
• 저자명: 이재원(Lee Jae-Won) 김호윤(Kim Ho-Yoon) 나은구(Na Eun-Gu) 송경욱(Song Kyoung-Wook)
• 간행물 정보: 『전자상거래학회지』제4권 2호, 103~119쪽, 전체 17쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2003.12.01

영문 초록

  We interest in mobile application field and application development with wireless internet and mobile business growth, and field of them is mobile advertisement. Existent mobile advertisement server to achieve mobile advertising is not system of ASP(Application Service Provider) base or the merchandise management and customer management function is lacking real condition. This research develops the mobile advertising server development of ASP form that has advertiser leading-type advertising manufacture, customer management and merchandise management function. Using developed system, advertiser sends out mobile advertising message of text base to customer who becomes own permission without lead-time delay of advertisement creation. Developed mobile advertising server as ASP form, advertiser who wishes to send out mobile advertisement can contribute in easily available in World Wide Web and stagnated mobile ASP business activation.

목차

Ⅰ. 서론
Ⅱ. 모바일 광고
Ⅲ. 모바일 광고 서버 관련 연구
Ⅳ. 시스템 설계
Ⅴ. 시스템 구현
Ⅵ. 결론
【참고문헌】
Abstract

키워드

ASP mobile advertising server mobile advertising