인터넷 쇼핑몰의 판매촉진을 통한 재방문 유인

• 영문명: The Revisit Attraction by Sales Promotions in The Internet Shopping Malls
• 발행기관: 한국전자상거래학회
• 저자명: 임양환(Yang-whan Lim) 권순홍(Soon-hong Kwon) 문형남(Hyung Nam Moon)
• 간행물 정보: 『전자상거래학회지』제4권 2호, 43~57쪽, 전체 15쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2003.12.01

영문 초록

  As internet shopping mall performance evaluation, it is very important to visit consumer internet shopping mall. Internet shopping mall use sales promotion to attract consumer. But a few study investigate sales promotion effect in internet shopping mall. This paper, based on existing research, which focused on understanding the accomplishments of Internet shopping sales promotions. This paper divides the type of sales promotion provided by the Internet shopping malls into two ways- providing added value type and price deal type. With an analysis of the effects of each sales promotion type on the Internet shopping, we provide attractive strategy to revisit customer.

목차

Ⅰ. 서론
Ⅱ. 인터넷 쇼핑몰 판매촉진의 소비자 유인효과
Ⅲ. 인터넷 쇼핑몰의 판매촉진을 통한 재방문 유인
Ⅳ. 결론
【참고문헌】
Abstract

키워드

internet shopping mall sales promotion consumer attraction e-commerce