고객 클러스터링 기법을 활용한 할당규칙의 시뮬레이션 연구

• 영문명: A Simulation Study on Dispatching Rule Using Customer Clustering Method
• 발행기관: 한국산업경영시스템학회
• 저자명: 양광모(Kwang-Mo Yang) 박재현(Jae-Hyun Park) 강경식(Kyong-Sik Kang)
• 간행물 정보: 『산업경영시스템학회지』제29권 제1호, 26~33쪽, 전체 8쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2006.03.01

영문 초록

  The potential needs as well as visible needs of customer should be considered in order to research and analyze of the customer data. The methods to analyze customer data is classified into customer segmentation, clustering analysis model, forecasting customer response probability model, analysis of the customer break rate model and new customer analysis model by the purpose. In this study, we developed the CW-CLV (Correlation Weight Customer Lifetime Value)method that used AHP(Analytic Hierarchy Process)rule for enhance the reliability of customer data and quantitative analysis of the customer segmentation, based on CLV(Customer Lifetime Value). We suggest to new variables and methodology from determined CW-CLV coefficients, because all of companies respect to the diversified customers classification and complexity of consumers needs. Finally, we unfolded any company"s scheduling added new methodology using simulation and leaded conclusion about the new methodology.

목차

Abstract
1. 서론
2. 고객 클러스터링 방법의 개발
3. 사례기업이 고객 클러스터링 결과 및 할당 규칙의 적용
4. 고객 분석을 활용한 할당규칙의 시뮬레이션 분석
5. 결론 및 향후 연구과제
참고문헌

키워드

Dispatching rule CW-CLV AHP