세계 가전업체의 기업문화에 관한 연구

• 영문명: A Study on the Corporate Culture of Consumer Electronics Companies in the World
• 발행기관: 인하대학교 산업경제연구소
• 저자명: 박경환(Park Kyoung-Hwan)
• 간행물 정보: 『경상논집』경상논집 제14집 제2호, 39~73쪽, 전체 35쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2000.12.01

영문 초록

These days companies enter foreign countries to survive in global competition. However, it is very difficult to do business successfully in the foreign environment without understanding foreign cultures. Therefore, managers must understand both of national and corporate culture. In terms of Hofstede model for analyzing the effects of national culture and 7s model for analyzing the effects of corporate culture, research was done on such consumer electronics companies as Samsung, Matsushita, Sony, and Philips. It was found that each company has similarity in its 7s, while it has peculiarity in its 7s.

목차

1. 서론

2. 본론

3. 결론

참고문헌

Abstract