병원 간호조직의 내부마케팅, 직무만족, 조직몰입 간의 관계

• 영문명: Relationships among Nurses Internal Marketing, Occupational Satisfaction and Organizational Commitment
• 발행기관: 한국직업건강간호학회
• 저자명: 오숙희(Oh, Suk Hee) 문승태(Moon, Seung Tae) 강희순(Kang, Hee Sun)
• 간행물 정보: 『한국직업건강간호학회지』제20권 제1호, 65~73쪽, 전체 9쪽
• 주제분류: 의약학 > 간호학
• 파일형태: PDF
• 발행일자: 2011.05.31

영문 초록

Purpose: This study investigates nurses organizational commitment, internal marketing, and occupational satisfaction depending on their age, martial status, clinical experience and income. Methods: The subjects of this study were 350 nurses from six hospitals in Jeolla-do. The t-tests were used to analyze the differences in internal marketing, occupational satisfaction, and organizational commitment depending on their age, marital status, career, and income. The relationships among internal marketing, occupational satisfaction, and organizational commitment were analyzed by the path analysis. Results: The results of this study showed that organizational commitment was correlated with age, clinical experiences, and income, but not significantly associated with martial status. Education and training policy, benefit system, and fairness of the internal marketing were influencing factors on occupational satisfaction. These factors were correlated with organizational commitment through occupational satisfaction. Conclusion: This study addressed the relationships among nurses internal marketing, occupational satisfaction, and organizational commitment. Based on the results, it is suggested that hospital organizations introduce more diverse incentive policies to enhance nurses occupational satisfaction and organizational commitment.

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키워드

간호사 마케팅 직무만족 조직몰입 Nurse Marketing Occupational satisfaction Organizational commitment