The Impact of Customer-Firm Network Ties on Innovation: The Mediating Role of Customer Knowledge Dimensions

• 발행기관: 사단법인 아시아비즈니스혁신학회
• 저자명: Nahyun Kim Jeong Eun Park
• 간행물 정보: 『Journal of Asian Business Innovation (JABI)』Vol.1 No.2, 33~37쪽, 전체 5쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2024.06.30

국문 초록

The study investigates how customer-firm network ties impact corporate innovation, with customer knowledge dimensions as a mediator. Focusing on two types of network relationships between firms and customers—strong and weak — the research examines how each type fosters different innovation outcomes. We suggest that strong ties enhance incremental innovation by enabling companies to gather indepth knowledge from loyal customers, thus refining existing products. Conversely, weak ties facilitate radical innovation by providing access to diverse perspectives across broader networks, which helps firms identify emerging customer needs and develop path-breaking solutions. This conceptual model emphasizes the strategic role of customer-firm ties in advancing incremental and radical innovation.

목차

1. Introduction

2. Literature Review

3. Propositions Development

4. Conclusions

References

키워드

Network ties between customers and firms Strength of ties Incremental innovation Radical innovation Customer knowledge base