Research on the Traditional Cultural Marketing Strategy of the Mobile Game “Game For Peace”

• 발행기관: 아시아사회과학학회
• 저자명: Yi Zhou
• 간행물 정보: 『Journal of Asia Social Science』Vol.12 No.3, 125~139쪽, 전체 15쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2024.09.30

국문 초록

This paper studies the traditional cultural marketing strategies of the mobile game “Game For Peace”, exploring how it disseminates Chinese traditional culture through digital and gamified approaches. With the popularization of mobile internet and the rapid development of the gaming industry, “Game For Peace” integrates festival cultural activities and intangible cultural heritage through themed versions, online and offline events, and other means to enhance players’ awareness of and emotional resonance with traditional culture. The article also analyzes the impact of this cultural marketing strategy on increasing user engagement and brand loyalty, while pointing out the existing challenges and future development directions.

목차

1. Introduction

2. Digital IP Supports the Innovation of Traditional Festivals

3. The Integration of Intangible Cultural Heritage Folk Customs with Peacekeeper Elite

4. “Game For Peace” Tells Stories Through Culture

5. Emotional Resonance Across Media

6. User Demands for Mobile Games in the Era of Fragmentation

7. Conclusion

Reference

키워드

Game For Peace Traditional Culture Marketing Strategy Mobile Games Digital Dissemination Intangible Cultural Heritage