학술논문
The Effect of Social Exclusion on Tactile Product's Response in Online Shopping
이용수 2
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Eun-Young PARK
- 간행물 정보
- 『산경연구논집(JIDB)』Volume.15 No.9, 21~29쪽, 전체 9쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2024.09.30
무료
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
Purpose: This study aims to explore the relationship between exclusion experiences and tactile sensations in online contexts, moving beyond existing frameworks of social exclusion research. Social exclusion induces psychological and physiological pain similar to physical pain, which can lead to various behavioral responses aimed at overcoming these distressing experiences. This study focuses on the potential of touch to mitigate psychological and physiological pain. Individuals who experience social exclusion feel emotional distress, leading to an increased desire for physical contact, which is expected to influence their responses to positive tactile products. Data and methodology: To validate this, the study examines how individuals who have experienced social exclusion respond to tactile products, such as sweaters, in online environments. Results: The results indicate that participants in the exclusion condition had a higher purchase intention for tactile products compared to those in the control condition, confirming the psychological mechanism of the desire to touch these products. Conclusions: This research is the first to analyze the relationship between social exclusion and tactile products, contributing to the expansion of the field of social exclusion studies. Additionally, it provides practical implications for marketers regarding the exposure of products targeting individuals experiencing social isolation and emotional loneliness.
영문 초록
목차
1. Introduction
2. Literature Review
3. Methodology
4. Conclusion
References
해당간행물 수록 논문
- The Influence of YouTube “Mukbang” Content Characteristics on Viewers' Satisfaction and Word-of-Mouth Intentions
- The Effect of Social Exclusion on Tactile Product's Response in Online Shopping
- The Effect of Cabin Crew Service Quality on Customer Loyalty
- Research on the Impact of Chinese E-commerce Festivals on College Students' Purchase Intentions
참고문헌
관련논문
경제경영 > 경제학분야 NEW
- Assessment of Odor Issues and Technologies in Wonju Traditional Market
- A Study on the Calculation of Greenhouse Gas from Incineration Plant in Seoul and its Impact on the Surrounding Area
- Synergy of Coaching Leadership and ESG Management for Organizational Innovation in SMEs'
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!