축산분야 ESG 경영에 대한 소비자 선호

• 영문명: Consumers Preferences for Livestock ESG Management: The Case of the Handon Pork
• 발행기관: 한국농업경제학회
• 저자명: 장재봉(Jae Bong Chang)
• 간행물 정보: 『농업경제연구』65권 2호, 53~72쪽, 전체 20쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.06.30

국문 초록

In the era of carbon neutrality, discourse on the the sustainability of the livestock sector have increased concerns over ESG (Environment, Social and Governance). However, it is unclear to what extent the consumer is willing to trade-off ESG activities in livestock production for higher prices. This study implements a nationwide online survey of 2,000 consumers to uncover consumer preferences for a labelling system that certifieds ESG management activities in Korean Handon pork production. This study incorporates safety and quality, environment, and pro-sociality perceptions into a interval regression for ESG certiciation for Handom pork. Results find that consumers are willing to pay an average premium of 454 KRW per 100g for Handon pork belly with ESG certification. Results also indicate that pro-sociality is the most important perception as a 1 unit increase in the perceived sociality (on a -3 to +3 scale) of ESG certified Handon pork leads to a 72 KRW increase in willingness to pay, equivalent increases in perceived safety and quality leads to 54 KRW increases. Respondents with a high level of awareness of ESG report higher premiums for ESG certified Handon pork. These results suggest that consumer do value the environmental, sockal, and ethical management activities, such as ESG, in the livestock sector.

목차

Ⅰ. 서 론

Ⅱ. 축산업과 ESG 경영

Ⅲ. 분석자료 및 방법

Ⅳ. 분석 결과

Ⅴ. 요약 및 결론

참고문헌

키워드

ESG Certification Contingent Valuation Handon Pork Consumer Perception Willingness-to-Pay