자동물꼬장치에 대한 농업인의 수용의도 분석

• 영문명: Farmers' Acceptance Intentions for Automated Irrigation Systems
• 발행기관: 한국농촌지도학회
• 저자명: 서지민(Ji-Min Seo) 안주영(Ju-Young An) 황금영(Geum-Yeong Hwang) 엄지범(Ji-Bum Um)
• 간행물 정보: 『농촌지도와 개발』31권 2호, 85~101쪽, 전체 17쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2024.06.30

국문 초록

Globally, technologies and policies are being developed to reduce greenhouse gas emissions. In agriculture, there's increasing interest in reducing methane emissions from paddy fields by improving water management practices. While automated irrigation systems are being developed, research on farmers' adoption intentions is lacking. This study aims to examine factors influencing farmers' acceptance of these systems using the UTAUT2 model. Results show that effort expectancy, facilitating conditions, price value, and user innovativeness positively influence acceptance intention, while perceived risk and innovation resistance negatively impact it. User innovativeness partially mediates the effects of facilitating conditions, price value, perceived risk, and innovation resistance on acceptance intention. Policy implications are proposed to promote the adoption of automated irrigation systems.

키워드

paddy field water management automated irrigation systems UTAUT2 acceptance intentions