유기 가공식품 구입 의향 영향 요인

• 영문명: Factors Influencing Purchase Intentions of Organic Processed Foods
• 발행기관: 한국농촌지도학회
• 저자명: 정학균(Hak-Kyun Jeong) 한재환(Jae-Hwan Han)
• 간행물 정보: 『농촌지도와 개발』31권 2호, 57~65쪽, 전체 9쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2024.06.30

국문 초록

This study was designed to find out consumers’ behavior towards eco-friendly processed foods and to investigate the relationship between consumers’ purchase intention of eco-friendly and organic processed foods, depending on the country of origin. Five hundred consumers were taken from all over the country for an empirical analysis. The results indicate that consumers’ satisfaction with a certificate system of eco-friendly products is relatively high. In addition, it is found that consumers give more credit to the safety of domestic organic foods than imported organic foods. The study implies that consumers perceiving the importance of the country of origin are more likely to buy domestic organic foods. Furthermore, the importance of the country of origin and age have a positive relationship with the purchase intention of domestic organic foods.

키워드

environment friendly-agricultural product eco-friendly processed foods purchase intention organic processed food