MZ세대의 헤어·메이크업관리행동과 자기효능감의 관계

• 영문명: Relationships between Hair & Makeup Care Behavior and Self-efficacy in Generation MZ: Focusing on Dual-Mediating Effects of Emotional Intelligence and Experiential Value
• 발행기관: 한국인체미용예술학회
• 저자명: 임미연(Mi Yun Lim) 이재숙(Jae-Sook Lee)
• 간행물 정보: 『한국인체미용예술학회지』제25권 제2호, 67~88쪽, 전체 22쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2024.06.20

영문 초록

This study aimed to explore the connections between hair and makeup care behavior and self-efficacy among Generation MZ. Additionally, it sought to uncover the dual-mediating impacts of emotional intelligence and experiential value. To achieve this, a structured questionnaire survey involving 659 MZers was conducted. Data were collected through both face-to-face and non-face-to-face methods. Subsequently, the results revealed the following: First, it was found that hair and makeup care behavior positively impacted both emotional intelligence and experiential value with statistical significance. Second, hair and makeup care behavior also had a statistically significant positive effect on self-efficacy. Third, both emotional intelligence and experiential value were found to positively influence self-efficacy with statistical significance. Fourth, concerning the relationship between hair care behavior and self-efficacy, both emotional intelligence and experiential value exhibited a partially mediating effect with statistical significance. Finally, regarding the relationship between makeup care behavior and self-efficacy, both emotional intelligence and experiential value demonstrated a partially mediating effect with statistical significance. These findings are expected to serve as foundational data contributing to the growth and advancement of the beauty industry by offering insights into the appearance care behavior of Generation MZ individuals.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 결과 및 고찰

Ⅴ. 결론 및 제언

참고문헌

키워드

MZ세대 헤어·메이크업 관리행동 자기효능감 감성지능 경험적 가치 MZ Generation Hair and Makeup Management Behaviors Self-Efficacys Emotional Intelligence Experiential Value