가정용 뷰티디바이스 구매 결정요인에 관한 연구

• 영문명: A Study on Purchase Decision factors of Home Beauty Devices: Focused on Chinese Women Aged 20~50
• 발행기관: 한국인체미용예술학회
• 저자명: 설운화(Yun-Hua Xue)
• 간행물 정보: 『한국인체미용예술학회지』제25권 제2호, 53~66쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2024.06.20

영문 초록

Due to the challenges posed by the COVID-19 pandemic, face-to-face interactions have become difficult, leading to the continuous growth of the non-face-to-face market, including the beauty device market. This study attempted to investigate the beauty device consumption market against Chinese adult women in their 20~50s.The goal is to unveil differences in purchase decision factors by consumers’ general characteristics after analyzing such factors. For this, a questionnaire survey was performed against a total of 321 adult women in their 20~50s from August 19 to September 25, 2023. Excluding 21 poorly answered ones, 300 copies were used for final analysis. The collected data were analyzed by frequency analysis, factor analysis and one-way ANOVA, using SPSS 29.0, and the results found the followings: Regarding differences in at-home beauty device types, a statistically significant difference was found by age, marital status,occupation and average monthly income. In addition,three purchase decision factors were derived: ‘product’, ‘price’, ‘brand’. Furthermore,it has been found that age and income level are the general characteristics that influence price factors,education level affects the product factors.Therefore, it is suggested that manufacturers focus on price positioning and research and development of products in the development of beauty devices.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 내용 및 방법

Ⅳ. 결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

가정용 뷰티디바이스 구매 결정요인 중국 20~50대 여성 Home Beauty Devices Purchase Decision Factors Chinese Women Aged 20~50