나주 ‘불회약차(佛會藥茶)’ 활용방안 연구

• 영문명: A Study on Utilization Measure of Naju 'Bulhweyakcha'(佛會藥茶) Tea
• 발행기관: 한국차문화학회
• 저자명: 길재윤(Jaeyun Kil)
• 간행물 정보: 『한국차문화』제13집, 107~130쪽, 전체 24쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2022.12.30

영문 초록

The Naju had been the political, economical, and cultural main area of the Honam region since the Goryeo Dynasty founded by Wang Geon and Joseon Dynasty because it has superior cultural resources than the surrounding areas based on the abundant geographical resources including Najubeol and the Yeongsan River. Naju also has a tea culture based on Buddhist culture centered on major temples such as Unheungsa Temple, Bulhwesa Temple, and Dabosa Temple, which differentiating it from other areas around it. It is disappointing that, although the Naju has such infrastructure related to tea culture, the industrial development of tea culture is at a standstill compared to other regions. Modern people want a new type of tourism, and experiential tourism that combines education and tourist entertainment for families with children is settling as a new trend. In this context, ‘Bulhweyakcha’(佛會藥茶) Tea has a differentiated uniqueness as a tourism product in many ways.This study analyzes the creativity, regionality, historicity, and practicality of ‘Bulhweyakcha’, which has the value of an experiential cultural tourism product. The results of this study are expected to contribute to the development of ‘Bulhweyakcha’ to be a sustainable tourism product representing Korea in the future.

목차

Ⅰ. 들어가는 말

Ⅱ. 나주 불회사(佛會寺)

Ⅲ. 문화관광상품으로서 ‘불회약차(佛會藥茶)’

Ⅳ. 나가는 말

키워드

Naju ‘Bulhweyakcha’(佛會藥茶) Bulhwesa Temple(佛會寺) Uniqueness Cultural Tourism Product