국내 반려동물전공대학생의 반려동물 의복추구에 따른 소비자유형과 반려동물 의류 구매의도의 영향요인

• 영문명: The Influence of Consumer Types and Purchasing Intentions on Pet Apparel Pursuit among Domestic Pet Major College Students
• 발행기관: 한국동물보건학회
• 저자명: 김민영(Min-young Kim) 정하정(Ha-jeong Jung)
• 간행물 정보: 『한국동물보건학회지』3권 1호, 23~32쪽, 전체 10쪽
• 주제분류: 의약학 > 기타의약학
• 파일형태: PDF
• 발행일자: 2024.03.30

영문 초록

In this study, we explored the preferences and purchasing motivations of South Korean pet-related majors regarding pet clothing. Through big data analysis from sources like Naver Data Lab, surveys, and interviews, we identified diverse buyer groups in the pet clothing market. Our findings reveal that seasonal trends influence search and purchase behaviors, with factors such as usability, safety, lifestyle compatibility, fashion, satisfaction, and environmental concern influencing their choices. This insight enhances our understanding of the pet clothing market and provides valuable guidance for producers and retailers aiming to better meet pet owners' needs.

목차

1. 서 론

2. 이론적 배경

3. 연구 방법 및 결과

4. 고찰 및 결론

ORCID

REFERENCES

키워드

Consumer behavior Pet apparel Psychological satisfaction Purchasing intentions Seasonal trends