참여형 학습에서 생성형 AI 지속 사용 의도에 대한 실증적 연구

• 영문명: An Empirical Study on the Intention to Continue Using Generative AI in Engaged Learning: Focusing on the ChatGPT Case
• 발행기관: 한국IT서비스학회
• 저자명: 김경순(Kyungsoon Kim) 김낙일(Nacil Kim) 김명수(Myoungsoo Kim) 신용태(Yongtae Shin)
• 간행물 정보: 『한국IT서비스학회지』제22권 제6호, 17~35쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2023.12.31

영문 초록

This study investigated how helpful the use of generative AI such as ChatGPT is in conducting engaged learning at each university. In this study, based on the experiences of users using generative AI technology, we analyzed the relationship between usability and ease in consideration of the characteristics of learners, and examined whether there is an intention to continue using generative AI technology in the future. In this study, in order to verify the factors affecting the intention to use ChatGPT technology in order to solve the problems given in the participating classes, we examined previous papers based on the Technology Acceptance Model (TAM) and the Information System Success Model (IS), extracted the factors affecting the intention of ChatGPT technology, and presented the research model and hypothesis. Empirical research on the continuous use of generative AI in participatory learning using ChatGPT was conducted to determine whether it is suitable for long-term and continuous use in the educational environment, and whether it is sustainable by examining the intention of learners to continue using it. First, user satisfaction was positively related to the intention to continue using generative AI technology. Second, if the user experience has a great influence on the intention to continue using ChatGPT technology, and users gain experiences such as usefulness, interest, and effective response in the process of using the technology, the evaluation of the technology is positively formed and the intention to continue using it is high. Third, the ease of use of the technology also showed that it was intended to be used continuously when an environment was provided in which users could easily and conveniently utilize generative AI technology.

목차

1. 서론

2. 이론적 배경

3. 연구 모형 및 가설

4. 실증 분석

5. 결론

참고문헌

키워드

ChatGPT Generative AI Engaged Learning(EL) Problem Based Learning(PBL) Intention of Continued Use