스마트관광의 정보기술이 관광지 이미지, 태도 및 만족도에 미치는 영향

• 영문명: The Effects of Smart Tourism Technologies on Tourist Destination Image, Attitude and Satisfaction
• 발행기관: 한국해양관광학회
• 저자명: 양승필(Seung-Pil Yang)
• 간행물 정보: 『해양관광연구』제16권 제4호, 355~375쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2023.12.31

영문 초록

The purpose of the study was to confirm the information technology properties of smart tourism and empirically verify whether a causal relationship exists among the smart tourism technologies, destination image, attitude, and satisfaction of smart tourists. A total of 255 samples were selected for the study after conducting a survey of tourists using smart devices from September 1 to 15 in Jeju island. The results of this study are as follows: First, among the information technology attributes of smart tourism, the interaction and informativeness factor did not have a statistically significant effect on the destination image, while other personalization and accessibility factors were found to have a statistically significant positive effect on destination image. Second, the interaction and informativeness, accessibility, and personalization factors were all analyzed to have a statistically significant positive effect on attitude. Third, all three information technology attributes were found to have a statistically significant positive effect on satisfaction. Fourth, it was found that the destination image factor had a statistically significant positive effect on satisfaction. Fifth, the attitude factor was found to have a statistically significant positive effect on satisfaction. The implication of this study is that smart tourists should be able to quickly access travel information content combined with information technology in real time without space constraints. an artificial intelligence based information delivery system using big data is required to provide customized content suitable for each tourist's individual needs.

목차

Ⅰ. 서론

Ⅱ. 이론적 연구

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

스마트관광 정보기술 관광지 이미지 태도 만족도 Smart Tourism Technologies Destination Image Attitude Satisfaction