中国社交媒体环境下“宝妈创业者”的职业叙述：自我、孩子与生意

• 영문명: The Career Narratives of Mompreneurs in China’ context of Social Media: Self, Business and Children
• 발행기관: YIXIN 출판사
• 저자명: 王翼伟 陈海俊
• 간행물 정보: 『Journal of China Studies』제1권 제3호, 29~41쪽, 전체 13쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2023.10.31

국문 초록

在过去的二十年里，伴随着信息技术的快速发展，女性创业者在全球大幅增加，这些创业者中有很大一部分是把创业和抚养子女结合起来的母亲，也被称为“宝妈创业者”（mompreneurs）。有研究者强调了人生关键阶段的变化对母亲职业决策的影响，并指出“妈妈角色”对于她们职业发展模式的特殊影响。尽管人们对女性职业生涯发展和创业的兴趣日益浓厚，但对一边养育幼年子女一边创业的自雇母亲的创业生涯的研究却相对较少。本研究采用职业叙述的研究方法和定性访谈的研究设计，主要基于“万花筒职业模式”，旨在探索“宝妈创业者”如何看待和协调“自我”“孩子”和“生意”三者之间的关系。作为访谈对象的12位母亲是中国最普通的宝妈创业者的小样本，采用目的性抽样和滚雪球抽样方法进行招募。该研究提出了“六种创业职业类型”来解释母亲为什么会转变为创业者，并致力于为从事女性创业和职业咨询的研究人员和从业者提供理论和实践参考。

영문 초록

In the past decades, women-owned businesses have increased significantly. A large portion of these entrepreneurs are mothers who combine entrepreneurship with raising their children and are also known as ‘mompreneurs’. Researchers have highlighted the impact of changes at critical life stages on mothers’ career decisions, and noted that the unique way that entrepreneurial mothers coordinate roles, relationships, and domain involvement has an important influence on their career patterns. Despite a growing interest in women’s career-life development and entrepreneurship, relatively few researches have been conducted on the entrepreneurial career of self-employed mothers with dependent children. This research seeks to understand how mompreneurs perceive the relationship between self, business, and children. Adopting a career narrative perspective, this study applies a qualitative interview research design, the data were collected through open-ended, semi-structured interviews by face to face or Skype, supplemented by questionnaire. The twelve mothers’ interviews were a small sample of the most ordinary mompreneurs in China, they were recruited by purposive sampling and snowball sampling method. The study proposes ‘six entrepreneurial career types’ to explain why mother mothers’ transit into entrepreneurship, and is dedicated to providing theoretical and practical references for researchers and practitioners engaged in female entrepreneurship and career counseling.

목차

Ⅰ. 问题的提出

Ⅱ. 万花筒职业模型(KCM)

Ⅲ. 研究方法

Ⅳ. 创业故事:自我、孩子与生意 Ⅴ.发现与讨论

Ⅵ. 未来研究方向

키워드

宝妈创业 职业叙述 女性 创业 Career Narratives Mompreneurs Career Female Entrepreneurship