A Study on the Development Strategies of TCM Health Tourism in Shandong Province

• 영문명: A Study on the Development Strategies of TCM Health Tourism in Shandong Province
• 발행기관: 한중경제문화학회
• 저자명: Li, Ping Wang, Rong Duan, Jinhua
• 간행물 정보: 『한중경제문화연구』제12권, 135~142쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.02.28

영문 초록

As a new-fashioned tourism style, Traditional Chinese Medicine (TCM) health tourism has been going through a more and more rapid development in recent years. The development of TCM health tourism of Shandong Province mainly depends on the unique TCM resources and profound TCM cultures in different regions. The exploitation of TCM health tourism can not only protect the unique TCM resources and inherit TCM culture, but also promote the economic development of the province. Based on the analysis of the related resources, exploitation present conditions and the problems emerged in the development of TCM health tourism in Shandong Province, this article put forward a frame proposal of industry-based, industry-leaded and tourism idea-guided development mode for the TCM health tourism development in Shandong Province, in order to achieve the goals of integrated development between TCM and health tourism in Shandong Province. This will be of quite significant strategies and measurements to the TCM health tourism development in Shandong Province.

목차

Ⅰ. Background

Ⅱ. Resources and Development of TCM Health Tourism in Shandong Province

Ⅲ. Problem Analysis of the TCM Health Tourism Development

Ⅳ. Development Strategies of TCM Health Tourism for Shandong Province

Ⅴ. Conclusion

키워드

Shandong Province TCM health tourism development strategies