American Animation Merchandise and Disney's Business Model

• 영문명: American Animation Merchandise and Disney's Business Model
• 발행기관: 한중경제문화학회
• 저자명: Song, Xiaoli Jacob Swing
• 간행물 정보: 『한중경제문화연구』제12권, 55~81쪽, 전체 27쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.02.28

영문 초록

In 1929, an American businessman wanted to put Mickey's image on a child's sketch pad, and since then, many animation companies have extended their work to commercial areas, promoting the advancement of their own industries. Since 1955, Disney has instilled its animated scenes, characters, and magic into the amusement parks in the United States, Japan, France, China's Shanghai and Hong Kong to build large-scale paradises. These parks contain several cartoon merchandise stores, in addition to catering and hotel services. Revenue from Disneyland theme parks currently comprise of 70% of Disney group's profits. Disney relies upon the influence of its own products and the development strategy of creative diversified merchandise. Disney is among the forefront of world-class entertainment media enterprises, and has become one of the hallmarks of the globalization of American culture.

목차

Ⅰ. Overview of American anime and Merchandise

Ⅱ. The Rise of Disney Cartoon Toys and Their Design and Operation

Ⅲ. Disney Anime Merchandise Examples

Ⅳ. Conclusion

키워드

American animation Disney group animated film industry