Research on the Strategy of Sustainable Development of Star Hotels in Hebei Province of China

• 영문명: Research on the Strategy of Sustainable Development of Star Hotels in Hebei Province of China
• 발행기관: 한중경제문화학회
• 저자명: Zhao, Lili Yin, Xianghui
• 간행물 정보: 『한중경제문화연구』제13권, 183~203쪽, 전체 21쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.08.31

영문 초록

The coordinated development of Beijing-Tianjin-Hebei is China's major national strategy. Hebei Province has become an important pole in the coordinated development of Beijing-Tianjin-Hebei regional tourism. Its star hotels have achieved considerable development in the past three decades. However, with the rapid development of non-standard accommodation industries such as budget hotels and homestays in recent years, star hotels in Hebei Province are facing a more stimulating external competition environment. A longitudinal comparative analysis of the data of star hotels in Hebei Province over the past eight years shows that the scale of star hotels in Hebei Province has been decreasing year by year. The structure features the shape of an olive. Although the operating revenue has achieved a small increase, the operating indicators such as the average daily rate and profit showed a decreasing trend year by year, net profit was in overall loss, and the number of employees decreased year by year. Through the comparative analysis of horizontal and vertical data, it is found that star hotels in Hebei Province are facing a high degree of market concentration, unbalanced regional development, high pressure of transformation, a slow brand building, high turnover rate of employees and an insufficient development of human capital. In the future, the star hotel industry in Hebei Province should continuously improve the capital operation ability of the enterprise under the new economic norm, use the innovative new engine “Internet plus”, and make full play of the functions of industry associations to guide the industry to develop in a regulative and healthy way. More importantly, more value should be attached to personnel training so as to achieve the sustainable development of the hotel industry in Hebei Province.

목차

Ⅰ. Introduction

Ⅱ. Analysis of the current situation of the star hotel industry in Hebei Province

Ⅲ. Comparative analysis of the star hotels in Hebei Province and the country and analysis of existing problems

Ⅳ. Suggestions for sustainable development of star hotel industry in Hebei Province

Ⅴ. Conclusion

키워드

star hotel sustainable development development strategy Hebei Province