P2C E-Commerce Mode of Fresh Agricultural Products Based on Supply Chain Dynamic Alliance

• 영문명: P2C E-Commerce Mode of Fresh Agricultural Products Based on Supply Chain Dynamic Alliance
• 발행기관: 한중경제문화학회
• 저자명: Hu, Wenling
• 간행물 정보: 『한중경제문화연구』제13권, 45~69쪽, 전체 25쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.08.31

영문 초록

Pushed by China's rural revitalization, agricultural e-commerce is developing rapidly. However, there are some problems in the application such as short supply chain, insufficient information integration, and little real benefits for small farmers. On the basis of systematically analyzing the environment and current situation of e-commerce in the trade of fresh agricultural products and using the theory of supply chain dynamic alliance, this paper proposes a process of P2C (Producers To Consumers) e-commerce mode in the trade of fresh agricultural products based on integrated platform to optimize the overall benefits of the P2 Csupply chain, thereby improving the organization and management production and distribution of fresh e-commerce, together with countermeasures for cultivating P2C e-commercesy stem. The combination of mature e-commerce technology and agricultural industry is the key to the success of agricultural e-commerce. It is of great theoretical value and application value to study the P2C e-commerce mode of fresh agricultural products based on supply chain dynamic alliance.

목차

Ⅰ. Introduction

Ⅱ. Literature Review on Agricultural Products E-commerce Theory

Ⅲ. Current Status and Main Problems of Agricultural Products E-Commerce

Ⅳ. The Frame of P2C E-commerce Mode of fresh agricultural products Based on Supply Chain Dynamic Alliance

Ⅴ. Countermeasures to develop E-commerce Ecosystem of Fresh Agricultural Products

Ⅵ. Conclusion

키워드

Agricultural products Supply Chain Dynamic Alliance P2C (Producers to Consumers) E-commerce