Cultural Differences in International Sports Management Based on Cross-cultural Communication

• 영문명: Cultural Differences in International Sports Management Based on Cross-cultural Communication
• 발행기관: 한중경제문화학회
• 저자명: Lyu Tao Guo Hao
• 간행물 정보: 『한중경제문화연구』제16권, 195~212쪽, 전체 18쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.02.28

영문 초록

Culture, as the sum of human knowledge, beliefs, ethics, laws, customs, etc., is always affecting the way people think, talk, live and work, and affect people's thinking and behavior. Different nationalities and regions determine that people in various countries and regions have different cultures, and even a country and a region have multiple cultures. Modern sports have been operating in a globalized economy. In the past ten years, the trend of international sports development has become more obvious. Sports has promoted the process of globalization by developing a global mass consumer culture. In the field of sports management, cross-cultural issues also arise, and the collision of different cultures is always of great significance to how to manage sports organizations. This article analyzes the cultural differences in the process of cultural and intercultural sports management, explores the issues of cultural conflict and cultural integration encountered in sports management, and combines sports management with crosscultural management strategies in the field of international commerce Corresponding approaches are put forwar.

목차

Ⅰ. Introduction

Ⅱ. Analysis of Cross-cultural Risk Concepts

Ⅲ. Cross-cultural Features of International Event Organization Management - Taking the Olympic Games as an Example

Ⅳ. Cultural Differences in Cross-cultural Sports Management

Ⅴ. Coping Approaches to Cultural Differences in Sports Management

Ⅵ. Conclusion

키워드

Sports management Cross-cultural communication Cultural differences Coping approaches