Research on Rural E-commerce Development Strategies Based on Digital Marketing Context

• 영문명: Research on Rural E-commerce Development Strategies Based on Digital Marketing Context
• 발행기관: 한중경제문화학회
• 저자명: Mou Huajie Liu Jinyu
• 간행물 정보: 『한중경제문화연구』제20권, 175~186쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.10.31

영문 초록

Under the current wave of digital marketing, profound changes are taking place in the e-commerce marketing model in various industries. The basis of rural revitalization is the development of rural industries. Aiming at the advantages of quick and convenient, networking, low cost and no time and space limitation of electric business, which can effectively carry out the integration of online and offline resources, in the context of rural revitalization, with the help of rural electric business as an important means, through online sales channels, revitalize the circulation of agricultural products and improve the enthusiasm of farmers’ participation, so as to realize the construction of a new rural good life. Therefore, rural e-commerce as a new opportunity for rural industrial development has injected new vitality and provided endogenous power for rural revitalization. There are also many problems that require in-depth analysis and research.

목차

Ⅰ. Introduction

Ⅱ. The Current Situation of Agricultural Products E-commerce Development in the Context of Digital Marketing

Ⅲ. The Background of Digital Marketing, the Development of Rural E-commerce Strategy Recommendations

Ⅳ. Problems in the Development of Agricultural E-commerce

Ⅴ. Conclusion

References

키워드

Digital Marketing E-commerce Rural Rural Revitalization