A Comparative Study of Chinese and Korean TV Public Service Advertisements

• 영문명: A Comparative Study of Chinese and Korean TV Public Service Advertisements
• 발행기관: 한중경제문화학회
• 저자명: Liu Songjiang
• 간행물 정보: 『한중경제문화연구』제21권, 101~110쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.02.28

영문 초록

Today, with the deepening cooperation between China and South Korea on public service advertising, it is very necessary to conduct a comparative study on public service advertising between China and South Korea. Due to the cultural differences between China and South Korea, there are certain differences in the theme, appeal methods and audience acceptance psychology of public service advertisements. This paper makes a comparative analysis of the two countries’ TV public service advertisements, aiming to explore the different presentation of theme design, creativity, appeal performance and advertising effect in the two countries’ TV public service advertisements and analyze the influencing factors of the difference formation, as well as to analyze and discuss the development strategies of Chinese and Korean public service advertisements.

목차

Ⅰ. Introduction

Ⅱ. Comparative Analysis of Chinese and Korean TV Public Service Advertisements

Ⅲ. Suggestions

Ⅳ. Conclusion

References

키워드

Comparative study Comparison of Chinese and Korean TV public service advertisements