베이커리카페의 서비스스케이프가 관계지속의도에 미치는 영향

• 영문명: The Effect of Servicescape of Bakery Cafe on Relationship Continuity Intention: Mediating effect of place attachment
• 발행기관: 한국해양관광학회
• 저자명: 김경회 이승환
• 간행물 정보: 『해양관광연구』제16권 제3호, 291~311쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2023.09.30

영문 초록

The purpose of this study is to verify the effect of servicescape perceived by customers using bakery cafes on place attachment and relationship continuation intention, and to suggest a competitive and sustainable customer management plan in the saturated cafe market. In order to achieve the goal, the influence relationship between variables was schematized through theoretical consideration of major variables such as servicescape, place attachment, and relationship continuation intention. As a result of the empirical analysis, servicescape perceived by customers using bakery cafes had a significant effect on place attachment and relationship maintenance intention, and place attachment showed a mediating effect in the effect of servicescape on relationship maintenance intention. Based on these results, it was confirmed that when the comfort of the bakery cafe, the functional arrangement of the space, and the aesthetic elements of the interior decoration are well managed, the customer's attachment to the cafe and the intention to maintain the relationship increase.

목차

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

베이커리카페 스비스스케이프 장소애착 관계지속의도 Bakery cafe Servicescape Place attachment Relationship continuity intention