DMZ 생태관광 참가동기가 행동의도에 미치는 영향

• 영문명: The Effect of Participation Motivation in DMZ Eco-Tourism on Behavioral Intention: Focusing on the mediating effect of eco-friendly attitudes
• 발행기관: 한국해양관광학회
• 저자명: 장미경 조재근
• 간행물 정보: 『해양관광연구』제16권 제3호, 249~269쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2023.09.30

영문 초록

This study aims to analyze the influence of DMZ eco-tourism participation motivation on behavioral intention and the mediating effect of eco-friendly attitudes, and to present academic and practical implications. This study was conducted as an online survey from May 01 2023 to May 31 2023, and a total of 208 copies were secured as effective samples, and the final analysis was conducted through descriptive statistical analysis, factor analysis, correlation analysis, and multiple regression analysis using the SPSS 25.0 statistical package program. As a result of this study, first, in the hypothesis 1 of this study, It was found that DMZ eco-tourism participation motivation had a positive (+) significant effect on eco-friendly attitudes. Second, in Hypothesis 2, It was found that DMZ eco-tourism participation motivation had a positive (+) significant effect on behavioral intention. Third, in Hypothesis 3, It was found that eco-friendly attitude has a positive (+) significant effect on behavioral intention. Fourth, in Hypothesis 4, It was found that eco-friendly attitudes play a partial mediating role. This study is expected to play a major role in the development of wide-area tourism for DMZ eco-tourism and sustainable tourism, legislation of the special support act, and promotion of regional specialized tourism development.

목차

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론과 제언

참고문헌

키워드

DMZ생태관광 참가동기 친환경 태도 행동의도 Eco-Tourism Participation Motivation Eco-Friendly Attitudes Behavior Intention