학술논문
Factors Influencing the Purchase Intention of EVs Among Korean and Chinese Consumers
이용수 21
- 영문명
- Factors Influencing the Purchase Intention of EVs Among Korean and Chinese Consumers
- 발행기관
- 한국무역학회
- 저자명
- Jian Cong 최경숙 Tongshui Xia
- 간행물 정보
- 『Journal of Korea Trade (JKT)』Vol.27 No.4, 77~100쪽, 전체 24쪽
- 주제분류
- 경제경영 > 무역학
- 파일형태
- 발행일자
- 2023.08.31
5,680원
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국문 초록
영문 초록
Purpose - Using the Model of Goal-Directed Behavior (MGB), this study identifies the critical factors that influence consumer intention to purchase an electric vehicle (EV). This study also provides differentiated policy implications to the Korean and Chinese governments and EV-related companies for the expansion of the EV market in both countries by comparing consumers’ perceptions of EV purchase intentions.
Design/methodology - Our extended MGB model adds to the standard model consideration of financial incentives, perceived risks, and environmental concerns. An online survey was conducted of Korean and Chinese consumers. Based on the collected responses, all tested hypotheses were verified using PLS-SEM (Partial Least Squares-Structural Equation Modeling). Differences in the path analysis results between Korea and China were compared and verified using Henseler's MGA (multi-group analysis), the parametric test, and the Welch-Satterthwaite test.
Findings - The most critical factor that influences the intent to purchase an EV in consumers from both countries is personal desire. PBC and SN were identified as the critical factors that respectively increase personal desire in Korea and China. In addition, in Korea, among the three factors EC, FIP, and PR, environmental concerns were found to have the most significant impact on attitudes and purchase intention. In contrast, in China, economic factors (specifically financial incentives) had greater importance than environmental issues.
Originality/value - This study has academic contributions in that it presents a new research model that includes financial incentive policies, environmental concerns, and perceived risk variables based on the MGB to explore consumers' purchase intentions. This study can also make a practical contribution in that it provides some meaningful implications to the governments and EV-related companies of both countries based on the differences in the analysis results of the Korean and Chinese markets.
목차
1. Introduction
2. EV market in Korea and China
3. Literature review and hypotheses
4. Methodology
5. Results
6. Discussion and Conclusions
References
키워드
해당간행물 수록 논문
- Journal of Korea Trade (JKT) Vol.27 No.4 목차
- Trade in Tourism Service on the Basis of Tourism System: A Mixed-methods Study of South Koreans to the United States
- Dual Network Embeddedness of the Host Country, Organizational Improvisational Capability, and International Entrepreneurial Performance
- A Study on Determining Trade Terms for Logistics Efficiency in the Era of Logistics 4.0: Moderated Mediating Effect of Added Value of Traded Goods
- The Effect of the Korean Wave Phenomenon toward Imitation Intention: Korean Product Purchase Intention in the Global Market
- The Effects of LMX and Perceived Fit on Employees' Negative Word-of-Mouth: The Role of Corporate Citizenship and Organization-Based Self-Esteem
- Factors Influencing the Purchase Intention of EVs Among Korean and Chinese Consumers
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