학술논문
The Effect of the Korean Wave Phenomenon toward Imitation Intention: Korean Product Purchase Intention in the Global Market
이용수 32
- 영문명
- The Effect of the Korean Wave Phenomenon toward Imitation Intention: Korean Product Purchase Intention in the Global Market
- 발행기관
- 한국무역학회
- 저자명
- 로베트미 김태인
- 간행물 정보
- 『Journal of Korea Trade (JKT)』Vol.27 No.4, 45~60쪽, 전체 16쪽
- 주제분류
- 경제경영 > 무역학
- 파일형태
- 발행일자
- 2023.08.31
4,720원
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국문 초록
영문 초록
Purpose - This research focused on women who enjoy watching Korean dramas and K-pop, as well as how their desire to imitate are influenced by their viewing habits. Due to the influence of their idols, women who aspire to copy and are influenced by their idols will desire to purchase Korean products. This cultural export strategy has effectively persuaded the global community, particularly women. Indonesia with a large population can be a reference for the industry to increase sales of South Korean beauty products, especially in the ASEAN region.
Design/methodology - This research used a quantitative approach with an online questionnaire. This questionnaire had two steps: the pre-questionnaire and the questionnaire itself. The different measuring tools that were already in use when the data were being collected helped to determine how much each variable meant. As a part of this research project, 410 Indonesian women filled out the questionnaire in order to share their thoughts as they were the focus of the study. SMART PLS was used to analyze the data.
Findings - One of the most essential findings from establishing the Korean Wave effect on purchase intention was the imitation intention variable. Someone who has the aspiration to be just like their idol will be willing to give anything in order to achieve that goal. One strategy is to buy things that are similar to the ones you want to imitate in order to stimulate demand for Korean products. People's imitation intention and attitude toward Korean products will increase as a result of Korean drama and K-pop elements that display one’s idols with fashionable appearances and good-looking faces, which will lead to purchase intentions.
Originality/value - The Korean Wave has had a beneficial impact on the intention to imitate and the attitude toward Korean items, both of which will favorably boost the intention to acquire Korean goods. In order to boost sales in international markets, particularly in Indonesia, the Korean business sector needs to increase the number of artists and singers it employs for product promotion. Mutualism effect between the government, the entertainment industry, and the beauty product industry to increase sales of South Korean beauty products.
목차
1. Introduction
2. Literature Review
3. Methodology
4. Results
5. Conclusions
6. Implications
References
해당간행물 수록 논문
- Journal of Korea Trade (JKT) Vol.27 No.4 목차
- Trade in Tourism Service on the Basis of Tourism System: A Mixed-methods Study of South Koreans to the United States
- Dual Network Embeddedness of the Host Country, Organizational Improvisational Capability, and International Entrepreneurial Performance
- A Study on Determining Trade Terms for Logistics Efficiency in the Era of Logistics 4.0: Moderated Mediating Effect of Added Value of Traded Goods
- The Effect of the Korean Wave Phenomenon toward Imitation Intention: Korean Product Purchase Intention in the Global Market
- The Effects of LMX and Perceived Fit on Employees' Negative Word-of-Mouth: The Role of Corporate Citizenship and Organization-Based Self-Esteem
- Factors Influencing the Purchase Intention of EVs Among Korean and Chinese Consumers
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