A Study on Tourist Satisfaction of Rural Tourism Products in Southern Jiangsu Area of China

• 영문명: A Study on Tourist Satisfaction of Rural Tourism Products in Southern Jiangsu Area of China
• 발행기관: 한국유통과학회
• 저자명: Shan YI Xu YING
• 간행물 정보: 『산경연구논집(JIDB)』Volume.14 No.9, 13~19쪽, 전체 7쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.09.30

영문 초록

Purpose: Rural tourism, as a green and sustainable new development method, has become a new economic growth point in China's rural revitalization. The current research on rural tourism has not formed a complete and mature theoretical system, especially the study of tourist satisfaction. This paper is based on the perspective of tourist satisfaction and takes rural tourism in southern Jiangsu, China as the research object. Starting from the current situation of rural tourism development in southern Jiangsu, it elaborates on the current situation of rural tourism development in southern Jiangsu. Research design, data and methodology: Through literature analysis, it is concluded that the factors that affect tourist satisfaction are divided into four major aspects: personal factors, perceived effect factors, destination experience factors, and social factors. Design a survey questionnaire from four aspects: diversity, safety, convenience, agreeableness, and draw conclusions through data analysis. Results: From the four dimensions of the survey, tourists pay more attention to the diversity, agreeableness, and convenience of rural tourism products. This requires increasing the development of tourism products and improving the richness and diversity of rural tourism products. Conclusions: Therefore, optimization measures such as continuously implementing local rural cultural construction, establishing brand effects, and increasing policy support have been proposed.

목차

1. Introduction

2. Literature Review

3. Model Construction and Research Assumptions

4. Empirical Analysis

5. Results and Discussion

References

키워드

Rural tourism Customer satisfaction Southern Jiangsu area