해양스포츠체험이벤트 참가자의 만족도가 지역사회의식, 지역사회발전, 재방문 및 추천의도에 미치는 영향

• 영문명: The Effects of Participants’ Satisfaction of the Experiential Marine Sport Event on Community Consciousness, Regional Development, and Revisit and Recommendation Intention
• 발행기관: 세계태권도문화학회
• 저자명: 김종백 이재빈
• 간행물 정보: 『세계태권도문화학회지』14권 3호, 35~50쪽, 전체 16쪽
• 주제분류: 예술체육 > 체육
• 파일형태: PDF
• 발행일자: 2023.07.31

영문 초록

The purpose of this study is to analyze the effect of participants’satisfaction of the experiential marine sport event on community consciousness, regional development, and revisit and recommendation intention. This study seeks win-win plans with local communities and the local government by holding marine sport events and presents policy data and implications for regional development. To achieve the purpose of this study, a survey was conducted on participants in the marine sport experience event, one of the side events of the international yacht championship held in B city in 2021. There were 295 usable questionnaires for final data analysis. Data were analyzed by exploratory factor analysis and multiple regression analysis using SPSS WIN Ver. 26.0. The results of this study are as follows.; First, auxiliary facilities, program promotion, and hosting personnel in the satisfaction of the experiential marine sport event have significant positive effects on community consciousness, regional development, and revisit and recommendation intention. Second, there are no significant effects of price using amenities in the satisfaction of the experiential marine sport event on community consciousness, regional development, and revisit and recommendation intention.

목차

Ⅰ. 서 론

Ⅱ. 연구 방법

Ⅲ. 연구 결과

Ⅳ. 논 의

Ⅴ. 결론 및 제언

참고문헌

키워드

Experiential Marine Sport Event Satisfaction Community Consciousness Regional Development Revisit and Recommendation Intention