This study aimed to examine the visual image aspects of TV news related to COVID-19 vaccines in the re-proliferation of COVID-19, and the differences in news characteristics and frames between terrestrial and comprehensive channels. In addition, it was studied whether the corresponding news image frame type actually affects the recipients' intention to re-vaccinate COVID-19. As a result of analyzing a total of 357 articles, both terrestrial and comprehensive channels were focusing on the re-proliferation of COVID-19 and the 4th vaccination in terms of news topics. Regarding the tone of the news, the terrestrial broadcasters showed a neutral tone, while the comprehensive channels showed a negative tone. In addition, news types in the form of straight articles and on-site interviews were common in terrestrial broadcasting, and comprehensive channels were mostly planning, in-depth articles, and reportage. The results of the types of reporter and information sources showed clear differences in between terrestrial broadcasters and comprehensive channels. In terms of frame types, terrestrial broadcasters had more policy and crisis frames, while comprehensive channels had more information and policy frames. In addition, as a result of examining the effect of the benefit and efficacy of vaccination on the intention to re-vaccine with 660 recipients, it was found that the order of crisis, hope, and persuasion frames had an effect on the creation of intention to re-vaccine, and had a positive effect on the intention to re-vaccine. Therefore, the media should reflect the results of these recipients and effectively use the frame of crisis, hope, and persuasion in the right place to draw out the intention to re-vaccinate.