서울시 집합상가 임차 점포주의 입점만족도 영향요인 연구

• 영문명: A Study on the Factors Influencing the Entrance Satisfaction of the Leased Store Owner in Seoul
• 발행기관: 한국도시부동산학회(구.도시정책학회)
• 저자명: 이영목 최민섭
• 간행물 정보: 『도시부동산연구』14권 2호, 113~137쪽, 전체 25쪽
• 주제분류: 사회과학 > 정책학
• 파일형태: PDF
• 발행일자: 2023.06.30

영문 초록

This study was conducted with the aim of finding important influencing factors for Entrance satisfaction of rental stores in Seoul's collective shopping mall, and the main research results are as follows. First, economic characteristics were derived as variables that had the greatest impact on store satisfaction. Second, facility characteristics ranked second in influence. Third, commercial district characteristics, location characteristics, and institutional characteristics, which are the external environment and conditions of collective shopping malls, were found to affect store satisfaction, but their influence was not significant. Finally, it was found that the characteristics of management and operation did not affect store satisfaction. This study can find the significance of the study in that it was conducted from the perspective of rental store owners in research related to collective shopping malls in the field of real estate.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구설계

Ⅳ. 실증 분석

Ⅴ. 결론

참고문헌

키워드

집합상가 임차 점포주 입점만족도 다중회귀분석 Collective shopping mall Leased store owner Entrance satisfaction Multiple regression analysis