Lessons from Thai International Medical Tourism: Its Market Analysis, Barriers and Solutions

• 영문명: Lessons from Thai International Medical Tourism: Its Market Analysis, Barriers and Solutions
• 발행기관: 한국관광학회
• 저자명: Seongseop (Sam) Kim Nuntasaree Sukato Aswin Sangpikul Jinsoo Hwang
• 간행물 정보: 『International Journal of Tourism Science』Vol.13 No.2, 148~174쪽, 전체 27쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.08.31

영문 초록

Since the Thai government established a 5-year medical tourism promotion plan in 2004, Thailand has become a global leading country as a international medical tourism hub. Thus, this study attempted to assess Thailand’s medical tourism market, which is the largest in the world in terms of the number of foreign medical tourists and revenues. Strengths include strong government support, effective marketing policies, and high quality hospitals and infrastructure. Opportunities are globally increasing senior population, quick medical treatments, and development of digital technologies. However, weaknesses are found as having not cooperative teamwork between public and private medical sectors, language barrier, distrust on medical facilities or services, no regular quality assessment program for hospitals, and existence of only a few internationally well-known Thai hospitals. Thailand is also committed to threats such as uncontrollable global factors, intense competition in an Asian medical tourism market. Pursuant to attract more foreign medical tourists to Korea, this study suggests potentials of benchmarking Thai medical tourism market.

목차

Introduction

Medical Tourism

Market Analysis of Thai Medical Tourism

Results of SWOT Analysis

Strategies to Solve the Current Problems

Discussion

REFERENCES

키워드

Medical tourism Thailand Market analysis SWOT Competitiveness