Traveling the Network: A Proposal for Destination Performance Metrics

• 영문명: Traveling the Network: A Proposal for Destination Performance Metrics
• 발행기관: 한국관광학회
• 저자명: Jason L. Stienmetz Daniel R. Fesenmaier
• 간행물 정보: 『International Journal of Tourism Science』Vol.13 No.2, 57~75쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.08.31

영문 초록

New destination metrics are developed which conceptualize the destination as a constellation of four visitor centric value creation networks which represent the processes of marketing and promotion, sales and distribution, experience design, and partnership coordination. Considered individually, the structure of each value creation network can provide valuable insights into destination performance for each value creation process, but when the value creation networks are considered as an integrated system they can be used to conceptualize a strategic network management approach to improving destination competitiveness and performance. The potential sources of data for generating the proposed metrics are discussed, as well as the potential implications for destination marketing.

목차

Introduction

Disintermediation and the Changing Role of DMOS

The Need for New Metrics

Destination Value Creation

Strategic Destination Value Networks

Network Metrics

Discussion

REFERENCES

키워드

Performance metrics Value creation Tourist activated networks