학술논문
A Study of Perceived Attributes of Asian Foods: Comparison of Implicit and Explicit Attitude Measures
이용수 2
- 영문명
- A Study of Perceived Attributes of Asian Foods: Comparison of Implicit and Explicit Attitude Measures
- 발행기관
- 한국관광학회
- 저자명
- Kwang-Ho Lee Dae-Young Kim
- 간행물 정보
- 『International Journal of Tourism Science』Vol.13 No.2, 124~147쪽, 전체 24쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2013.08.31
5,680원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
The primary purposes of this study are to identify individual’s attitudes toward the two Asian foods (Chinese food and Japanese food) applying both general explicit and implicit measures and to suggest further theoretical and managerial implications for the measurement of hospitality research. As an experimental study, the Implicit Association Test (IAT) is primarily employed to identify the research objectives in a psychological approach. In total, 39 American (all Caucasian) college students are recruited to complete a self-reported survey and implicit association test (IAT) simultaneously in the U.S. The finding indicates that there are significant mean differences of PFAs between two Asian foods (Chinese food and Japanese food), and that significant mean differences are found in implicit attitudes, but not in explicit attitudes. Furthermore, the study results reveal that PFAs are positively and significantly correlated with GEA, but not with IA (i.e., reaction time). Specific implications and limitations are discussed.
목차
Introduction
Literature Reviews
Method
Results
Discussion
Implications and Limitations
REFERENCES
키워드
해당간행물 수록 논문
- Traveling the Network: A Proposal for Destination Performance Metrics
- Does Executive Equity-based Compensation Encourage Strategic Risk-taking?: Examining the Effects of Equity-based Compensation in the U.S. Restaurant Industry
- Rethinking “Place” in Tourism Development: A Conceptual Framework of Place for Tourism Planners and Sociologists
- A Study of Perceived Attributes of Asian Foods: Comparison of Implicit and Explicit Attitude Measures
- Which Factors Help Visitors Convert Their Short-Term Pro-Environmental Intentions to Long-Term Behaviors?
- Lessons from Thai International Medical Tourism: Its Market Analysis, Barriers and Solutions
- Development of an Evaluation Scale for Inter-Country Tourism Industry Competitiveness using the Delphi Technique and Analytic Hierarchy Process
참고문헌
관련논문
사회과학 > 관광학분야 BEST
더보기사회과학 > 관광학분야 NEW
- Is this the time to brace for the return of Chinese tourists? Focusing on different risks and uncertainty perceptions
- Do tourists perceive the same risks in border tourism? The case of destinations along the U.S.-Mexico border
- 5성급 호텔의 인공지능 서비스 로봇 이용객의 행동의도에 미치는 영향관계에 대한 연구
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!