Research Note: The Impact of Sex Tourism on Hotel Selection

• 영문명: Research Note: The Impact of Sex Tourism on Hotel Selection
• 발행기관: 한국관광학회
• 저자명: Ka Leong Chong
• 간행물 정보: 『International Journal of Tourism Science』Vol.14 No.3, 106~115쪽, 전체 10쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

The emerging trend of sex tourism has created controversial effects through its ability to provide a unique tourism experiences and attract global tourist. Apart from the positive impacts brought about by sex tourism such as increased patronage, such activities also have negative consequences, namely; safety and security concerns, social conflict, health concerns and negative perceptions about the country. However, no research has examined the impact of sex tourism activities on consumers' decision making when selecting a hotel. The purpose of this study was to establish if the existence of sex tourism in a particular country has an effect on consumers' hotel selection decisions. Questionnaires were distributed to randomly select 200 respondents in Chiang Mai, Thailand. Findings show that safety and security is the most important factor when customers choose a hotel in a country where sex tourism is promoted. Interestingly, social cultural factors (religious belief and status) and motivation factors (past experience and hotel pricing) were not significant in the process of hotel selection.

목차

Introduction

Literature Review

Methodology

Results

Discussion and Conclusions

References

키워드

Sex Tourism hotel selection LGBT tourism