학술논문
What Makes People Travel to Cultural Heritage Festival?
이용수 0
- 영문명
- What Makes People Travel to Cultural Heritage Festival?
- 발행기관
- 한국관광학회
- 저자명
- Shinyoung Kang Kyoungbae Kim Chris Ryan Sanghyeon Park
- 간행물 정보
- 『International Journal of Tourism Science』Vol.14 No.3, 70~87쪽, 전체 18쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2014.12.31
4,960원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
Heritage tourism is the fastest growing segment of the tourism industry and there is also a trend towards an increased specialization among travelers. More and more, well-educated and mature travelers seek interactive learning experiences. Festivals, a fast-growing tourism segments, can serve as a powerful tool to attract tourists during the off-season and create an image and awareness for an area. Therefore, to explore the relationship between visitor motivation and satisfaction with a local cultural heritage festival, this study investigated visitor motivation and satisfaction with Anseong Baudeogi Festival. Nineteen heritage festival motivation variables were organized and reduced to four dimensions by Factor analysis; the cultural learning, escape everyday life, desire authenticity and sought enjoyment/socialization. Also, these motivation factors were examined to identify statistical differences by visitor characteristics using ANOVA and t-tests. Next, Cluster analysis categorized festival visitors into four segments with the largest groups being ‘authenticity/history seekers’ (30%) and ‘enjoyment/socialization seekers’ (29.4%). Finally, regression analysis identified a positive relationship between visitor motivation factors and satisfaction. Among the four motivation factors, ‘Authenticity’ showed the most effective relationship with visitor’s satisfaction.
목차
Introduction
Literature Review
Results
Conclusion
References
해당간행물 수록 논문
- What Makes People Travel to Cultural Heritage Festival?
- Perceived Benefits of Spa Experiences: Tourist Insights from the Blogosphere
- Adolescent Deviant Leisure Activities on the Internet
- Research Note: The Relationship between a Mega Sport Event and the Host Destination
- Research Note: The Impact of Sex Tourism on Hotel Selection
- From a Tea Event to a Host Destination: Linking Motivation, Image, Satisfaction and Loyalty
- Comparative Analysis of User-generated and Travel Agency Photo Posting in Chinese Microblog
참고문헌
관련논문
사회과학 > 관광학분야 BEST
더보기사회과학 > 관광학분야 NEW
- 5성급 호텔의 인공지능 서비스 로봇 이용객의 행동의도에 미치는 영향관계에 대한 연구
- 해양관광현상 기반 해양관광진흥법 체계 구축 방안 탐색
- 남해안지역 관광개발 계획의 추이 분석과 시사점
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!