Comparative Analysis of User-generated and Travel Agency Photo Posting in Chinese Microblog

• 영문명: Comparative Analysis of User-generated and Travel Agency Photo Posting in Chinese Microblog
• 발행기관: 한국관광학회
• 저자명: Xuan Zhang Hee Jeong Yun
• 간행물 정보: 『International Journal of Tourism Science』Vol.14 No.3, 88~105쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

The development of social media has produced many user-generated photographs, and it has also provided a new platform for tourism agencies to use photographs to promote their tourism products. This study aims to compare user-generated photo postings and the travel agency photo postings collected from Sina microblog, one of the most popular Chinese social media platforms. Study results reveal differences in posted images between Chinese domestic tourist destination users and travel agencies. This study provides practical information for travel agencies to develop their promotion strategies for use on social media.

목차

Introduction

Literature Review

Study Scope and Methods

Study Results and Discussions

Conclusions

References

키워드

User-generated content tourist destination destination images correspondence analysis social media