Brand Anthropomorphism, Brand Reputation, and Consumer Engagement in the Distribution of Smartphone Brands
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- 영문명
- Brand Anthropomorphism, Brand Reputation, and Consumer Engagement in the Distribution of Smartphone Brands
- 발행기관
- 한국유통과학회
- 저자명
- Ngoc Dan Thanh NGUYEN Trong Phuc NGO Ngoc Van MAI Kim Ngan TRA Tran Huy Hoang LE
- 간행물 정보
- 『유통과학연구(JDS)』제21권 제4호, 1~10쪽, 전체 10쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2023.04.30
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
목차
해당간행물 수록 논문
- A Study on Franchisee’s Sustainable Performance: The Role of Work Engagement and Financial Performance
- Brand Anthropomorphism, Brand Reputation, and Consumer Engagement in the Distribution of Smartphone Brands
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- Brand Personality and Consumer Behavior for Laptop Purchases in Nepal
- Distribution of Deposit Intermediation: Do Investments in Technology and Intellectual Capital Matter?
- A Case Study of Valuation Considering the Characteristics of E-Commerce Distribution: Focusing on the Coupang IPO
- Distribution of Knowledge through Online Learning and its Impact on the Intellectual Potential of PhD Students
- Development of Creative Economy Innovation and Digital Entrepreneurial Ability for Distribution Strategy by using Design Thinking
- An Investigation into Improving Service Quality Distribution and Perceived Value in the Passenger Loyalty of Low-Cost Airlines in Thailand
- Regional Difference in Retail Product Association of Market Basket Analysis in US
- Employee Performance Distributions: Analysis of Motivation, Organizational Learning, Compensation and Organizational Commitment
- Analyzing the Intention of Sports Consumers’ Purchase Behavior Through Online Sports Distributors
- 유통과학연구(JDS) 제21권 제4호 목차
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