기업의 사회적 책임(CSR)연상과 상품평가, 품질평가, 애호도와의 구조적 관계연구

• 영문명: A study on the structural relationship between associations of corporate social responsibility, product evaluation, quality evaluation and loyalty: Focused on Hotel-Conventions
• 발행기관: 관광경영학회
• 저자명: 양진연 문상정
• 간행물 정보: 『관광경영연구』제17권 제4호, 203~224쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

The main purpose of this study was to shed new light on the concept and importance of corporate association and examine the structural relationship between corporate social responsibility, product evaluation, quality evaluation and loyalty. Surveys were conducted on hotel conventions participants at first class hotels located in Seoul, Daegu, Busan, and Gyeongnam. A total of 550 questionnaires were distributed to the visitors, and 374 questionnaires were obtained for the analysis. The results of the analysis from utilizing SPSS Ver18.0 and AMOS Ver18.0 programs are as follows: First, associations about social responsibility of corporate hotel conventions exercised a positive effect on the product evaluation of hotel conventions. Second, associations about the social responsibility of corporate hotel conventions exercised a positive effect on the quality evaluation of hotel conventions. Third, product evaluation of corporate hotel conventions exercised a positive effect on loyalty. Finally, quality evaluation of corporate hotel conventions exercised a positive effect on loyalty.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석 결과

Ⅴ. 결론

참고문헌

키워드

Corporate Social Responsibility(CSR) Product Evaluation Quality Evaluation Loyalty Hotel Convention