물리적 환경, 점포이미지와 점포충성도의 관계 연구

• 영문명: A Study on Relationships between physical environment, store image and store loyalty
• 발행기관: 관광경영학회
• 저자명: 김희수 윤세목
• 간행물 정보: 『관광경영연구』제17권 제4호, 141~166쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

The purposes of the study were to examine the relative effects of s including ambient, design, and social factors on the store images such as functional, experiential, and symbolic store images and the store images on the store loyalty. Total 310 valid data were used to analyze the relationships between these variables. It is confirmed that the physical environment is classified as ambient, design, and social factors as Baker suggested. Only ambient factor among the physical environment is likely to impact on the store image. It is also confirmed that the store image is classified as functional, experiential, and symbolic store images. All three store images are likely to influence on the store loyalty for the family restaurants while only symbolic store image for the franchise Korean restaurants.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 가설 설정

Ⅳ. 조사 설계 및 분석방법

Ⅴ. 실증분석

Ⅵ. 결론 및 시사점

참고문헌

키워드

Physical Environment Store Image Store Loyalty Family Restaurant Franchise Korean Restaurant