전통문화관광지 방문객 동기에 관한 연구

• 영문명: A study on visitor motivation of traditional cultural destination
• 발행기관: 관광경영학회
• 저자명: 송광인 정은하
• 간행물 정보: 『관광경영연구』제14권 제4호, 147~168쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

The purpose of this study is to analyze and test factors of visitors visit motivation and satisfaction empirically to provide a fundamental information on tourism development planning and marketing strategy. For this study multiple regression analysis were applied to investigate the effects of visit motivation on satisfaction. The result of analysis shows that visit motivation has a significant effect on satisfaction on special purpose and an intrinsic attribute at less than 0.05 significance of statistics. While special purpose attribute has more influence than intrinsic attribute as regression coefficient of purpose attribute was 0.2241 intrinsic attribute also has effects on satisfaction as regression coefficient was 0.1732. The regression analysis to figure out the effects of satisfaction as a independent variable on revisit and recommendation were resulted to regression coefficient 0.623, R² 0.254, t=7.54. Moreover, in terms of effects of satisfaction on recommendation, satisfaction has a influence on intention of recommendation by supported regression coefficient 0.5463, t= 2.42. Therefore, the results of this study show that various visitors motivations have significant influence on destination satisfaction hence, marketer and managers need to develop new tourism products with consider each motivation type of visitor further so that leads to regional improvement.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 조사설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Joenju hanok village Visitor motivation Tourist satisfaction Traditional cultural destination