제주지역 외래관광객 유치 증대 전략에 관한 연구

• 영문명: A Study on Tourism Strategies for inducing Foreign Tourists into Jeju Island: Focused on Cruise Tourism
• 발행기관: 관광경영학회
• 저자명: 강숙영
• 간행물 정보: 『관광경영연구』제14권 제4호, 1~26쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

This study aims to pay attention to cruise tourism as a part of the establishment of strategies for inducing more foreign tourists into Jeju island, and to find out the ways which enable Jeju to attract more cruise tourists. To achieve this goal, researches on previous literatures and focus group interviews were conducted. Besides, the importance of cruise tourism in the sector of international tourism was considered thoroughly and the SWOT analysis was carried out after accumulating data regarding the current situation of Jeju cruise tourism and its capacity along with major policies. The result of this study reflects that it is desirable to set up the three-step strategy for activating cruise tourism which leads ultimately to induce more foreign tourists. In the first phase of the strategy, various obstacles related to cruise tourism are to be eliminated, and as the second step, the establishment of marketing strategies and promotion for boosting cruise tourism are needed to be strengthened, and in the final step, it is to build up the networks which are necessary to expand cruise tourism geographically. The details of each are described in the chapter 4.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 제주지역 크루즈관광 여건 및 잠재력 분석

Ⅳ. 외래 관광객 유치를 위한 크루즈산업 활성화 전략

Ⅴ. 결론

참고문헌

키워드

Inbound tourism Inducement of foreign tourists Cruise tourism Tourism strategy