AHP를 활용한 여행사윤리경영지표 연구

• 영문명: A Study on Ethical Management Evaluation Index for a Travel Agency by Using AHP
• 발행기관: 관광경영학회
• 저자명: 조의영 김영중
• 간행물 정보: 『관광경영연구』제12권 제1호, 140~159쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.03.31

영문 초록

This study attempts to suggest questionnaires and scales for measurement of a travel agency based on Ethical Management Evaluation Index (EMEI) which is advanced from the review of existing research and verify the EMEI by having experts review the validity of the proposed business ethics evaluation index of a travel agency. In order to attain the goal of the study, developing EMEI of a travel agency, the study conducted survey research with experts and an empirical analysis by using the AHP. The analysis results shows that the most important index for Ethical Management of a travel agency was a customer index, evaluating customer protection and satisfaction and service quality. It was also indicated that CEO’s volition concerning Ethical Management and the welfare of employees and an investment to human resources was the most important factor in the detailed evaluation index. The focal point of this study is limited to experts in sampling as the subject, which couldn’t illustrate practical opinions of a travel agency. Moreover, there are a variety of evaluation indexes which is theoretical.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 계층구조와 분석방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

AHP Ethical Management EMEI Travel Agency