Continuous Behavior of Using Food Delivery Mobile Applications in Vietnam after Covid-19 Pandemic

• 영문명: Continuous Behavior of Using Food Delivery Mobile Applications in Vietnam after Covid-19 Pandemic
• 발행기관: 한국유통과학회
• 저자명: Ha Thu LUONG Nhi Lan DAO Trang Thu NGUYEN Uyen Thu Thi LA Na Thi Le TRAN Hoa Thi DUONG
• 간행물 정보: 『유통과학연구(JDS)』제21권 제3호, 47~60쪽, 전체 14쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.03.30

영문 초록

Purpose: During and after Covid-19 pandemic, technology has emerged as a key factor in supporting the recovery of the economy and the rise of living standards. This study examines seven factors affecting the intention of food delivery apps usage, which include Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Price Value, and Habit, and how much influence they have on the customers' behavioral continuance of food delivery apps after Covid-19 Pandemic. Research methodology: This research is a quantitative descriptive research with 473 qualified respondents from 550 respondents collected. Besides using the UTAUT2 model (Venkatesh et al., 2012), Information Quality was added to give a better explanation for the consumers’ intention towards continuance behavior using food delivery apps. The collected data is then processed using SPSS 22.0. Results: Habit factors and Information Quality factors have significant positive effects on promoting food delivery apps usage intention, which in turn influences continuance behavior. In addition, Habit factors and Information Quality factors together have an effect of 48.57% on Behavioral Intention. Conclusion: The result proves that positive habits and food information quality can increase the usage intention towards the behavioral continuance of consumers. Higher usage frequency can be improved by increasing these two factors.

목차

1. Introduction

2. Literature Review

3. Hypothesis Development and Research Model

4. Research Methodology

5. Analysis Results

6. Discussion

7. Conclusion

References

키워드

UTAUT2 Mobile Applications Food Delivery Application Continuous Behavior Covid-19 Online Buying Behavior