A Study on Selection Attributes of Dessert Cafes: Focusing on Literature Research

• 발행기관: 한국식품보건융합학회
• 저자명: Gyu-ri KIM Seong-Soo CHA
• 간행물 정보: 『식품보건융합연구』제9권 1호, 11~18쪽, 전체 8쪽
• 주제분류: 복합학 > 과학기술학
• 파일형태: PDF
• 발행일자: 2023.02.28

영문 초록

This study aims to examine the relationship between customer satisfaction and revisit intention according to the selected attributes of dessert cafes in Korea. Additionally, we would like to provide useful data to maintain a continuous competitive advantage by comprehensively reviewing the effective operation of dessert cafes and strategic plans and methods to identify customer needs in the rapidly spreading competitive environment of the domestic dessert restaurant industry in Korea. A qualitative analysis method was applied through a literature review on satisfaction and revisit according to the selected attributes of dessert cafes, and data using theoretical backgrounds obtained through web searches and existing cases. As a result, dessert quality and convenience showed inconsistent results, and coffee quality was found to have a statistically significant positive (+) effect in various data. Moreover, various attributes such as service, image, price, diversity, and service had a significantly positive (+) effect, and satisfaction with dessert cafes also had a significantly positive (+) effect on revisit intention. In conclusion, dessert cafe managers should develop various desires that reflect consumers' tastes and are competitive so that customers can revisit dessert cafes, which requires more in-depth analysis by obtaining a more systematic sample group in the future.

키워드

Dessert cafes Selection attributes Satisfaction Revisit Intention