농촌관광이미지가 관광객 만족 및 재방문의도에 미치는 영향

• 영문명: Effects of Images of Rural Tourism on Tourists' Satisfaction and Revisit Intention: Case of Changpo and Woiam villages
• 발행기관: 한국관광학회
• 저자명: 김병국 김용기 박석희
• 간행물 정보: 『관광학연구』제37권 제1호, 303~324쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.02.28

영문 초록

The purpose of this study was to examine the relationship among tourists' images, satisfaction, and repeat visit intention at rural areas. The survey was undertaken for two months period during October of 2009 in two rural areas. Two hundred twenty seven respondents were selected and invited to participated in this study. The results of this study found a significant, positive relationship between tourists' cognitive images and tourists' satisfaction. This study also indicated that rural tourists' satisfaction had a significant, positive relationship with their repeat visit intention. However, there are a positive relationship between tourists' affective images and satisfaction. Finally, there are also positive structural relationships among tourists' image, satisfaction, and repeat visit intention at rural areas. Additionally, some implications must be considered when interpreting the results. First, this study supports a theoretical framework for measuring a scale of rural tourism images. Second, finding from this study provides an opportunity to explore the relationship among rural tourism image, satisfaction, and repeat visit intention at a rural area. Finally, given that few empirical study on rural tourism image, findings of this study could help tourism planners and practitioners to manage the rural tourism region for the perspective of sustainable tourism.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과

V. 논의 및 결론

참고문헌

키워드

이미지 만족도 재방문의도 공분산구조모형 Image Satisfaction Repeat visit intention Structural equation modeling